Shop JOUJOU: Hitachi Magic Wand

Hitachi Magic Wand: The FAQs

Did you know that the Hitachi Magic Wand has been around since 1968? Indeed, this wondrous sex toy has been going strong for over 40 years. And their story is an interesting one!

You see, this sex toy company’s name is actually Original Magic Wand, not Hitachi Magic Wand. Yes, it was once called Hitachi Magic Wand once upon a time, but it chose to undergo a name change in 2014.

Why the name change? Because the public began associating the device with sex toys, which is what the company did not want. They had always taken the route of self-care and health, marketing their device as a massager for sore muscles. 

Even so, they—just like everyone else, knew what it was really used for. In fact, the sales manager even said: “We approach the massagers as personal care items… the people we hire know what it’s for without having to say it”. 

Did anyone know the massive impact this powerful pleasure product would have in the 2000’s? Absolutely not! But, because of an appearance of the Hitachi Magic Wand in an episode of Sex and the City, this personal massager actually sold out! 

Today, the Magic Wand is still a staple for many with some arguing that it is the best sex toy ever.

Shop JOUJOU: Hitachi Magic Wand Large Rechargeable Massager

Answering Your Hitachi Magic Wand FAQs

As we move on from the history of the Hitachi Magic Wand, we aim to answer all of the burning questions you may have.

From its warranty, how it functions, and lube pairing, to how long it takes to charge, its waterproof capabilities, if it’s really worth all the hype, and some Magic Wand introductions—we will leave no stone left unturned.

Does the Hitachi Magic Wand Have a Warranty?

Yes, the Hitachi Magic Wand has a warranty. If you have an authentic Magic Wand, it will be protected by a one-year warranty.

This warranty covers the massager against manufacturer defects from the date of purchase. Refunds, repairs, and substitutions aren’t covered under this warranty.

Why Is the Red Light Blinking on My Magic Wand?

If the red light is blinking on your Magic Wand, it means that it is low on power. Now this is definitely a pro when it comes to owning this sex toy, as it gives you ample time to recharge your personal massager so that you’re never left disappointed.

For reference: when you are charging your Magic Wand, a constant red light will appear. Once your Magic Wand is fully charged, a constant green light will appear.

What Is the Best Lubricant for the Magic Wand?

The best lubricant to use with a Magic Wand is a water-based lube. In fact, water-based lube in general is often the safest bet. 

When it comes to other lubes, such as silicone-based, you may want to think twice about pairing it with your sex toy. This is because silicone-based lubricants run the risk of deteriorating the finish. 

For your Magic Wand, a silicone-based lube should never be used with the massager or its attachments.

We recommend reading more about your chosen toy and the material it’s made of before getting yourself a lube. Shop JOUJOU: Hitachi Magic Wand Plus Plug-in Massager

How Long Do Magic Wand Charges Last?

How long the Magic Wand's charge lasts is dependent on the setting you use. 

For example, if you’re using it at the highest vibrational speed, it will last for up to 1.5 hours of continuous use on a full charge.

If you’re using it on a medium vibrational speed, it will last for up to three hours of continuous use on a full charge. 

If you’re using it at the lowest vibrational speed, it will last up to 4.5 hours of continuous use on a full charge.

These times may vary, depending on which model you have though.

Are Hitachi Magic Wands Waterproof?

Unfortunately, the Hitachi Magic Wand is not waterproof. That means that you should never have or use your personal massager near or in water. 

Are All Wand Massagers a Magic Wand?

It’s easy to call any wand a Magic Wand, but the name “Magic Wand” is only used for Hitachi’s range of personal massagers by Vibratex. These are the only genuine Magic Wand personal massagers.

Some retailers however may call their personal massagersMagic Wands”, which is unlawful and misleading. Make sure to research your chosen wand before purchasing. 

Can a Magic Wand Be Used for Internal Stimulation?

Absolutely not. The Magic Wand personal massager is for external use only. But that definitely doesn’t stop it from being extremely versatile and utterly orgasmic.

There are many ways to use a Magic Wand. You could:

On that note, it’s a good idea to mention that some Magic Wand have attachments available that can be used internally. 

For example:

  • The G-Tip attachment that stimulates the G-spot
  • The Tri-Gasm that offers both vaginal and anal stimulation simultaneously

Shop JOUJOU: Hitachi Magic Wand Mini Rechargeable Massager

Is a Magic Wand Really That Good?

The big question? Is the Hitachi Magic Wand worth it? 

Is it really as good as people (and Sex and the City!) say it is? Yes! We definitely recommend this sex toy

Here are some of the pros of using a Hitachi Magic Wand:

  • It’s been called one of the most powerful vibrators you’ll ever try
  • It has an excellent battery life
  • It has a broad head which allows for stimulation of various erogenous zones
  • They’re virtually indestructible, known to last for 10 or more years
  • The newer upgrades are cordless and rechargeable
  • Some offer the chance to use external attachments which can change your experience
  • It has a powerful motor that produces rumbly vibrations as opposed to a buzz (like most other sex toys)
  • They’re easy to hold and easy to clean
  • They can be used for intimate massages as well as therapeutic massages for pain relief and improved circulation
  • They’re genderless

On the flip side, the Hitachi Magic Wand can be loud given its size, it may need to be plugged into a power source if your chosen one has a cord, and they’re not exactly very travel-friendly. 

What Magic Wand Massagers Can I Buy at JOUJOU?

 Shop JOUJOU: Hitachi Magic Wand Large Rechargeable Massager

Hitachi Magic Wand Large Rechargeable Massager

The authentic, cordless version of the famous Magic Wand! This sweet treat has four power levels and four vibrational patterns, a rechargeable battery, a powerful motor, as well as intuitive controls. If you’re yearning for the real deal, this is it!

Shop JOUJOU: Hitachi Magic Wand Plus Plug-in Massager

Hitachi Magic Wand Plus Plug-In Massager

The plus isn’t in the name for no reason: this beauty is definitely one step ahead in the realm of pleasure. It has a soft silicone head along with its signature Magic Wand rumbly vibrations, plus a variety of speeds—a true innovator. Important to note: the Magic Wand Plus is not rechargeable because it has a power cord.

Shop JOUJOU: Hitachi Magic Wand Mini Rechargeable Massager

Hitachi Magic Wand Mini Rechargeable Massager

A pint-sized version of its bigger sibling, the Hitachi Magic Wand Mini is a powerhouse of pleasure with a soft silicone head and flexible neck. It offers deep, rumbly vibrations, a rechargeable battery, three power levels, and intuitive controls.


TLDR? The Hitachi Magic Wand really is worth all the hype. It’s been in the industry of pleasure for more than 40 years and has been featured in some exceedingly popular TV shows. 

Not only that, but it has powerful, rumbly vibrations, an excellent battery life, feels soft, and can stimulate multiple erogenous zones or sore muscles. 

Thus, we say that the Magic Wand is 100% a must-have for everybody.

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